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Strömgatan 18, Stockholm, Sweden
(+46) 322.170.71

What isBUBR

BUBR is a series of activations that encourages holistic wellness amongst the Black community. Our flagship activation is our annual 16-mile bike ride across London and we also have monthly activations including: Come Ride With Us and Come Ride With Us Indoor Special sessions at Lee Valley velopark. BUBR symbolises Black Unity, Black Empowerment and Black Community.


To inspire the Black community to be active and prioritise our health and wellbeing from a 360-degree perspective. We achieve this by embracing a variety of wellness practices including; cycling, spinning, running, healthy nutrition, yoga and meditation.


The BUBR concept was conceived by community cycling collective Team ORIGIN on 16th July 2020. Just 15 days later, on Saturday 1st August 2020 we launched the inaugural BUBR event which led to a historical European first – where 1,500 Black people aged 8-68 rode a bike in solidarity through London on Black Pound Day.

Who is behindBUBR

BUBR is an entity owned by New Initiatives Youth & Community Association (Charity Number 1121523) and it is managed by a small team of passionate volunteers. The BUBR Alliance consists of 20+ black-led cycling collectives and utilises its collective power, network and influence to bring about positive change in the Black community.

The BUBR Alliance is constantly growing and currently includes: Beyond CC, Bike Life Kartel, Black Women on Bikes, Black Muslim Women Bike, Bros Bike Club, Chain Gang Cyclists, Cycle Together, Lymore Ladies, No Limit CC, NW Ryders, Ridefest, Ride 4 Unity, Ruff Rider Club Velo, Sikh Cycling Network, Soul Riders CC, Team Origin, Together We Ride, Women of Colour Cycling Collective

Contact Us
Why doesBUBR exist
Black cyclists at all levels of the sport

There is under-representation of Black cyclists at all levels of the sport within the public domain, from elite level to grassroots.

According to Sport England research only 57% of Black people are considered active in the UK, which is lower than the majority of other ethnic groupings.

BUBR provides a safe space where cyclists and riders from diverse backgrounds can feel welcomed and also inspired to get active and remain so.

See Our Activations

BUBR has teamed up with LeCol to offer our riders the opportunity to represent BUBR in style. We are producing our first #teamkit that will be custom made to order by LeCol.

All orders placed for BUBR//LeCol Kits will be processed mid August to be delivered in October (tbc)!!

Please check size chart before placing order as these are custom made items and refunds/replacements will not be possible once order has been placed. 



The BUBR initiative is purely powered by a small team of passionate volunteers. All forms of support that helps us to grow is appreciated. If you are inspired by what we do, why not stay in touchdonate and/or volunteer.