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Strömgatan 18, Stockholm, Sweden
(+46) 322.170.71
ouroffice@freestyle.com

2021 ROUTE ANNOUNCED

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What isBUBR

BUBR is a series of activations that encourages holistic wellness amongst the Black community. Our flagship activation is our annual 14-mile bike ride across London and we also have monthly activations including: Virtual BUBR Challenges, Ride With Us, Spin With Us and Run With Us sessions too. BUBR symbolises Black Unity, Black Empowerment and Black Community.

BUBRMission

To inspire the Black community to be active and prioritise our health and wellbeing from a 360-degree perspective. We achieve this by embracing a variety of wellness practices including; cycling, spinning, running, healthy nutrition, yoga and meditation.

BUBRHistory

The BUBR concept was conceived by community cycling collective Team ORIGIN on 16th July 2020. Just 15 days later, on Saturday 1st August 2020 we launched the inaugural BUBR event which led to a historical European first – where 1,500 Black people aged 8-68 rode a bike in solidarity through London on Black Pound Day.

Who is behindBUBR

BUBR is an entity owned by New Initiatives Youth & Community Association (Charity Number 1121523) and it is managed by a small team of passionate volunteers. The BUBR Alliance consists of 20+ black-led cycling collectives and utilises its collective power, network and influence to bring about positive change in the Black community.

The BUBR Alliance is constantly growing and currently includes:

Black Muslim Women Bike, Black Riders Association, Bros Bike Club, Bike Life Kartel, Black Cyclists Network, Bike Dem Crew, Bikes & Beats, Black Girls Do Bike – London, Chain Cyclists, Chain Gang Cyclists, East London Riders, Girls Ride Out 2, Lymore Ladies, No Limit Cycling Club,  No Pain No Kain Cycling Club, North West Riderz, Ridefest, Ride 4 Unity, Rough Rider Velo, Sikh Cycling Network, Soul Riders Cycling Club, TAMMLM, Team ORIGIN, The Cannon Riderz, TWR and Women of Colour Cycling Group.

Contact Us
Why doesBUBR exist
Black cyclists at all levels of the sport

There is under-representation of Black cyclists at all levels of the sport within the public domain, from elite level to grassroots.

According to Sport England research only 57% of Black people are considered active in the UK, which is lower than the majority of other ethnic groupings.

BUBR provides a safe space where cyclists and riders from diverse backgrounds can feel welcomed and also inspired to get active and remain so.

See Our Activations
BUBRMERCHANDISE

WE CANNOT NOW GUARANTEE DELIVERY OF MERCHANDISE BEFORE THE 7TH,
HOWEVER BOTH ITEMS WILL BE AVAILABLE FOR PURCHASE AT THE RIDE ON THE 7TH

ContactUs

The BUBR initiative is purely powered by a small team of passionate volunteers. All forms of support that helps us to grow is appreciated. If you are inspired by what we do, why not stay in touchdonate and/or volunteer.