BUBR is a series of activations that encourages holistic wellness amongst the Black community. Our flagship activation is our annual 14-mile bike ride across London and we also have monthly activations including: Virtual BUBR Challenges, Ride With Us, Spin With Us and Run With Us sessions too. BUBR symbolises Black Unity, Black Empowerment and Black Community.
To inspire the Black community to be active and prioritise our health and wellbeing from a 360-degree perspective. We achieve this by embracing a variety of wellness practices including; cycling, spinning, running, healthy nutrition, yoga and meditation.
The BUBR concept was conceived by community cycling collective Team ORIGIN on 16th July 2020. Just 15 days later, on Saturday 1st August 2020 we launched the inaugural BUBR event which led to a historical European first – where 1,500 Black people aged 8-68 rode a bike in solidarity through London on Black Pound Day.
BUBR is an entity owned by New Initiatives Youth & Community Association (Charity Number 1121523) and it is managed by a small team of passionate volunteers. The BUBR Alliance consists of 20+ black-led cycling collectives and utilises its collective power, network and influence to bring about positive change in the Black community.
The BUBR Alliance is constantly growing and currently includes: Beyond CC, Bike Life Kartel, Black Women on Bikes, Black Muslim Women Bike, Bros Bike Club, Chain Gang Cyclists, Cycle Together, Lymore Ladies, No Limit CC, NW Ryders, Ridefest, Ride 4 Unity, Ruff Rider Club Velo, Sikh Cycling Network, Soul Riders CC, Team Origin, Together We Ride, Women of Colour Cycling Collective
BUBR has teamed up with LeCol to offer our riders the opportunity to represent BUBR in style. We are producing our first #teamkit that will be custom made to order by LeCol.
All orders placed for BUBR//LeCol Kits will be processed on the 11th March to be delivered in May in time for RideLondon!!
Please check size chart before placing order as these are custom made items and refunds/replacements will not be possible once order has been placed.